App Store Analytics: Understanding App Performance Data

Created by Glen Barnes, Modified on Wed, 31 Jan 2024 at 07:23 AM by Glen Barnes

Apple App Store and Google Play Store provide valuable insights into how the apps are performing in terms of user engagement and acquisition. This data can be crucial for making informed decisions, optimizing your app, and ultimately achieving your goals. 

To source the data for your app. Please follow the instructions below:


1. Log in to your App Store Connect account;
2. Click on App Analytics; 
3. You will see the basic metrics of the app performance regarding Impressions, Units, Proceeds, Sessions and Crashes

App Store Connect (9).png

4. View metrics

  • From App Analytics, select your app. The Overview page opens with a summary of key app metrics.

  • From the menu bar, click Metrics. The Metrics page opens with product page views displayed by default.

  • The graph shows daily totals for the metric for the past 30 days. Hold the pointer over the graph to view data for a specific day.

  • To change the metric displayed, click the metric selector on the top left and choose from the complete list of app metrics.

5. Compare metric

App Analytics allows you to display two metrics at a time as a ratio, which can help you calculate key performance indicators, such as conversion rate or proceeds per paying user.

  • From App Analytics, select your app.

  • From the menu bar, click Metrics. The Metrics page opens with product page views displayed by default.

  • Click the metric selector to display a list of available metrics and select your desired metric.

  • On the right side, click the (... ) button and select Compare.

  • Click the menu next to Compare To and select your desired metric to compare against.

  • By default, the data displays as a single axis. Click the (... ) button to change the graph to a ratio or dual axis.

6. Add filter and dimensions

App Analytics metrics can be filtered by a number of dimensions, such as device type, territory, and source type.

  • From App Analytics, select your app.

  • From the menu bar, click Metrics. The Metrics page opens with product page views displayed by default.

  • Next to the metric selector, click By Date, and choose a dimension.

  • You can add additional filters by clicking Add Filter. For example, add Product Page Views by Device, by Region

7. Export data

You can export data directly from the App Analytics dashboard as a CSV file.

  • From App Analytics, select your app.
  • From the menu bar, click Metrics.
  • Select your desired metrics, filters, or comparable metrics.
  • On the right side, click the (... ) button and select Export as CSV.

Further information is available from Gain insights with analytics and Measure and improve acquisition with App Analytics.


Dashboard _

1. Sign in to your Play Console;

2. Select an app;

3. The Dashboard page is the first page you see when viewing your app. Here you can have an overview of key metrics and insights into your app over varying time periods.

The Dashboard is divided into different sections with cards. For each section or card, you can click Explore or View to get quick access to relevant, detailed reports. The following sections are available on the Dashboard page:

  • How are your KPIs: View summaries of key performance indicators, including installs and uninstalls, rating volume and value, and crashes.
  • Store listing performance: View your overall store listing performance across metrics, and see how performance differs across dimensions, such as traffic source, country, and search term. 
  • Android vitals: View data about your app's quality regarding performance and stability. 
  • Ratings and reviews: Users can rate your app with a star rating out of 5 and leave a written review to give feedback on their experience.
  • Revenue: View how much revenue your app is generating from different product types, like in-app products and subscriptions, and understand how purchases are split between new and returning buyers.
  • Delivery: Monitor your app's size, compare your app to peers, and get optimisation tips based on your latest release.

4. The Statistics page shows details about each metrics within Play Console, thus allowing you to gain deep insight into your app's performance. You are able to:

  • Define how a metric is calculated and displayed.
  • View metrics over varying time periods such as 7 days, 30 days, 1 year, and the app’s lifetime.
  • Plot two metrics and compare them to analyze app performance. For example, you can compare your app's total users (Install audience) and uninstalls (All user loss) to find out the uninstall rate over time.
  • Break down statistics based on a range of dimensions such as device, country, and app version.
  • Time series: See how your stats change over time and how key events such as app releases or sales impact your stats.
  • Growth rate vs. peer group: See how a metric is performing in relation to groups of peer apps from one period to the next.
  • Change analysis: See the dimensions that have impacted your stats the most.
  • Data table: View detailed data per day.

Note: For details on a specific metric, hover over the question mark icon .

Further information is available from View reports, statistics and insights.



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