Google Analytics: How to create a report on Google Analytics using Free Form

Created by Glen Barnes, Modified on Wed, 31 Jan 2024 at 07:10 AM by Glen Barnes

Google Analytics offers powerful tools for tracking and analyzing user data, allowing you to gain valuable insights into user behavior. One way to enhance your data analysis is by creating custom reports using the Free Form feature. In this guide, we will walk you through the process of setting up custom dimensions, creating a Free Form report, and sharing it with your team.

Step 1: Adding Custom Dimensions

  1. Log in to your Google Analytics account.

  2. From the main screen, click on the Settings cog icon, then select "Custom Definitions."

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  3. Choose "Create Custom Dimensions."

  4. Create custom dimensions that match the following specifications:

Scope Parameter name Dimension name Description
collection Collection The Collection name
event item_name Item Name The name of the lightboxed item
event language_selected Language selected The currently selected Language setting
event media_current_time Media Current Time The current index position in seconds of the playhead
event media_duration Media_Duration Total duration of the playback in seconds
event media_percent Playback Threshold The playback threshold that has been reached
event media_title Media Title The name of the media
event media_type Media Type The type of media
event method Method The method used to select the stop ie "map", "keypad", "qr-code", "hamburger", "search"
event screen_section Screen Section The section of the screen
user device_id Device ID Firebase's user_pseudo_id

**You can just add Collection if you are only concerned about the collection usage.

Step 2: Creating a Free Form Report

  1. To see individual trail downloads within the app, use the "Explore" option and choose "Free form."Analytics (4).png
  2. Customize the report by adding dimensions and metrics:
    • Dimensions: Add Collection and Device category.
    • Metrics: Add Active Users, User Engagement, and Sessions (or other desired metrics).
    1. Drag and drop the Collection dimension to the "Rows" section.
    2. Drag and drop the Device category to the "Columns" section.
    3. Optional - Further refine the report by adding or removing metrics in the "Value" section (for example, Active Users, Users engagement and Sessions).

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Step 3: Sharing the Report

  1. When you first create an exploration, only you can see it. You can share your insights with your colleagues:

    In the upper right, click Share exploration Share analysis.. To share an exploration, you must have at least an Analyst role in the property.

  2. Shared explorations can be viewed, but not edited, by anyone who has the Viewer role to the property. You must duplicate or copy a shared exploration in order to edit it. 

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