How to Create App Screenshots and Preview Videos for Your STQRY App

Created by Glen Barnes, Modified on Tue, 8 Apr at 8:50 AM by Natalie Nguyen

Creating appealing and properly sized screenshots is crucial for effectively showcasing your mobile app on Google Play and the App Store. These screenshots are often the first visual impression potential users get of your app, so they need to be visually compelling and informative.

In this guide, we'll provide you with recommended screenshot sizes and preview video requirements and best practices for both platforms.

1. Screenshots for Google Play Store

Phone Screenshots	You can upload 2-8 images in PNG or JPEG format. Size range: 320-3,840 pixels per side Recommended aspect ratios: 16:9 or 9:16
Tablet Screenshots	7-inch tablets follow similar guidelines to phones 10-inch tablets also follow the same format requirements

For more details, you can refer to Google's Screenshot specifications.

2. Screenshots for App Store

iPhone Screenshots	iPhone 5.5" (portrait): 1242 x 2208 pixels (up to 10 images) iPhone 6.5" (portrait): 1284 x 2778 pixels (up to 10 images)
iPad Screenshots	iPad Pro (2nd Gen) 12.9" (portrait): 1668 x 2224 pixels (up to 10 images) iPad Pro (3rd Gen) 12.9" (portrait): 2048 x 2732 pixels (up to 10 images)

For more details, you can refer to Apple's Screenshot specifications.

3. Preview Videos

While not mandatory, preview videos can effectively showcase your app's capabilities, user experience, and overall appeal to potential users. They are an excellent tool for improving your app's visibility and desirability.

Google Play	Your preview video is displayed before your screenshots on your app's Google Play listing. Provide a YouTube URL for your video. Ensure it's a full YouTube video link, not a playlist or shortened link. Create localized videos for users in different markets.
Apple App Store	Your preview video is displayed before your screenshots on your app's Apple Store listing. Create previews that match the device sizes specified for screenshots. Keep each preview between 15 and 30 seconds in length. Previews will be shown in all countries where your app is available.

Additional Tips

You only need one set of screenshots for tablets and iPads.
Screenshots should showcase the actual in-app experience, emphasizing core features and content. For example, you should use screenshots captured on an iPad device for your iPad-specific screenshots, even if you're using custom screenshots.

Stylized screenshots with UI across multiple images are allowed but prioritize UI in the first three screenshots.
Use taglines sparingly; they should not occupy more than 20% of the image.
Avoid content suggesting performance, rankings, awards, testimonials, prices, or promotions. For example, do not use words like “Best,” “#1,” “Top,” “New,” “Discount,” “Sale,” or “Million Downloads.”
Don't include call-to-action phrases like "Download now."
Avoid cluttered screenshots with tiny fonts or distracting backgrounds.
Avoid time-sensitive content that could quickly become outdated.
Localize graphics and branding text for different markets and languages. For example, you should not mention Google Play on the screenshots on Apple Store and vice versa.
Edit excess elements in the notification bar before submission (remove service providers or notifications).

The STQRY Advantage

At STQRY, we'll prepare your app screenshots for submissions. If you prefer custom designs, simply follow the guidelines above to ensure your visuals meet all technical requirements while showcasing your app's unique value.

Remember that well-crafted visual assets don't just satisfy store requirements—they tell your app's story and convince potential users that your solution is worth their valuable screen space.

If you ever find yourself needing additional assistance or have questions along the way, don't hesitate to contact our dedicated support team at support@stqry.com. Best of luck with your app-building journey!