App reviews on platforms like Google Play and the Apple App Store can greatly influence the success of your app. Responding to reviews not only helps you improve your app but also shows your users that you care about their feedback. In this article, we will guide you through the process of responding to app reviews on both Google and Apple platforms.

Responding to Google Play Store Reviews

1. Sign in to your Google Play Console account.
2. Open Play Console and go to the Reviews page (Ratings and reviews > Reviews).
3. In the “Your reply” field below a review, type your response or select a suggested reply.
   • If you select a suggested reply and you haven’t added contact information to use in suggested replies before, type a phone number, email address, or website.
4. Select Publish Reply.

Responding to Apple App Store Reviews

1. Sign in to your App Store Connect account.
2. From My Apps, select your app. The page opens with the App Store tab selected.
3. In the sidebar, click Ratings and Reviews.
4. From the menu on the right side, select the platform (iOS or macOS) with the review you wish to reply to.
5. Find the review and click Reply next to the review.
6. In the dialog that appears, enter a reply in the text field and click Submit

Tips for Responding to App Reviews

• Always thank the user for their feedback, regardless of whether it is positive or negative.
• Address the user by name, if they have provided it.
• Be professional and avoid using any offensive language.
• Provide a solution or explanation to any issues raised by the user
• Use the response as an opportunity to showcase any updates or improvements to the app.

Official guide from Google and Apple:

Respond to reviews on Apple

View and analyze your app's ratings and reviews on Google