Checklist before the app goes live

Created by Glen Barnes, Modified on Thu, 30 May 2024 at 04:27 AM by Natalie Nguyen

We will submit your app as the last step to publishing the app. Before that, please help us go over the checklist below:
(1) Make sure you set up your own Apple and Google developer account. STQRY should be assigned as an admin and allowed to "Access to Certificates, Identifiers & Profiles" - This is so we can create and manage the certificates, keys, identifiers, devices, and provisioning profiles that you use to access app services and distribute your app. Check out our help article here.
(2) Are you going to sell your tour/app in the app store? If so, make sure you set up your Google payments & iTunes/Apple payment accounts. Check out our help article here.
(3) If you sell your tour/app, make sure you apply for the small business program with Apple and Google. This program will help you only pay 15% in the commission the app stores.
(4) Fill out the app information. If you choose Projects >> your app>> Submit, then you will be able to fill out the app information in the market details. Some notes for this field are below

Primary details

Organisation Name: This is the name that appears under your app's name on your app store product page. It typically matches the name associated with your Google and Apple developer accounts.

Primary language of the App Store listing: After you add an app to your account, you can add languages and localized metadata on the App information page. Learn more here.

Apple Store Category: Categories on the App Store. Learn more here.

Android Store Category: Categories on the App Store. Learn more here.

Subdomain: Subdomain you want the mobile web site to appear on. e.g.

Contact details

Contact Website: Your website is required by the app stores for contact purposes.

Copyright: Write your copyright description here

Contact: Include your name, email and phone number for the app submission.

Translatable Details

Title: Apple and Google have a 30-character limit for app names.
Subtitle: A subtitle can be up to 30 characters long and appears below your app’s name throughout the App Store.
Description: This is the description that will appear in the App Store and should describe the application and is a key piece of marketing text. Make sure your app’s description accurately describes its functionality and content
For best results, we recommend limiting your characters to 700.

Below is an example from Parks Canda.

"Welcome to the official Parks Canada app, your guide to planning and enhancing your next visit to the iconic destinations administered by Parks Canada. 450 000 km2 of stories at your fingertips!

Get on-the-go access to the essentials, easy to use navigation, and exclusive access to self-guided tours on your mobile device. Connect with history and discover nature at national parks, national historic sites, national urban parks, national marine conservation areas, and historic canals and waterways across Canada.
- Mobile guided tours: Explore at your own pace with interactive self-guided experiences. GPS triggered stops feature photos, videos, quizzes, and games. Explore on foot, by car, on a bicycle, or hike a trail. Go behind the scenes and learn about the untold stories of your favourite locations.
- Discover new places in your own backyard: use the “near me” feature to get a list of locations listed from closest to furthest from your current position.
- Locations from across Canada: Get directions to your Parks Canada destination and plan your visit with site information, hours of operation, facilities and services, activities and experiences, quick facts, and special content like podcast episodes and behind the scenes videos.
- Accessibility: Enjoy in-app accessibility support for screen readers, content in French and English, and more languages available for select tours.
- Driving directions: Get to the right location with GPS coordinates that link to your favourite navigation app on your mobile device.
- Quick links: Looking to book a campsite, or buy a Discovery Pass? Direct links to the Parks Canada website are found throughout the app to make it easy to find the information you may be seeking.
- Available offline: Download the app in advance and use it when you’re offline. Download guided tours and use them from anywhere, including locations with no cell service.
- Learn-to Camp: check out the wide array of workshops and activities to enjoy on site or from the comfort of home and learn practical tips on how to start a campfire, fill a cooler, and more!
- Nature and science - explore our conservation stories to learn more about how we are protecting species, habitats, and ecosystems in collaboration with Indigenous partners.

The Parks Canada app is updated regularly with seasonal content and new mobile guided tours.

By using GPS features, you can see your location on maps, get customized lists, and use GPS triggered self-guided tours. Continued use of GPS in the background can significantly decrease battery life"

Short description: Short Description is an 80-characters field that is shown to the users in the listing and can then be expanded to see the full description 
Keywords: Keywords are used to provide search terms for users of the App Store. Choose keywords that are relevant to your application and are words that users may use to search, limit of 100 characters.
Promotional text: Your app’s promotional text appears at the top of the description and is up to 170 characters long. You can update the promotional text at any time without having to submit a new version of your app. Consider using this to share the latest news about your apps, such as limited-time sales or upcoming features.
Privacy policy link: you can use the STQRY privacy link or provide your own link. If you want to use your link, make sure it complies with all the requirements from Google and Apple. We wrote a help article to guide you on how to prepare your privacy policy link here.

Below is a compliance checklist for privacy policies. Your privacy policy must:
  • Reference location data and your app’s use and handling of location data
  • Clearly label that the page is a privacy policy, for example, listed as "privacy policy" in the title or has “privacy” in the URL and body of the page
  • Be readable in a standard browser without any plug-ins or special handlers (for example, no PDFs, no uncommon MIME types)
  • Be available on an active, visible URL
  • Be non-editable
  • Refer to your app by name
  • Be linked on your app's Store listing page and/or within your app
  • Have a URL that links to a single governing privacy policy in your website and/or Play Store listing rather than one that points to multiple privacy policies.

(5). Please provide the CSM with an app icon, Google Play Feature Graphic and loading image via email. The loading image will show up after you open your app, 1-2 seconds before the app is really downloaded and ready to use. Here are the dimensions for the app elements.

  • App icon: 1024px by 1024px
  • Loading image: 1024px by 1024px. We will center and scale it. For better design, we suggest using an image with a transparent background, and we will match the background color with the bar title color. You can view an example of this approach at
  • Google Play Feature Graphic: 1024 px by 500 px
  • General Promo Graphic:  768x432 px. This will be your app icon on the STQRY app directory.

(6) If you want to track your tour downloads by Google Analytics, please follow the instruction here 

(7) You can update the app content at any time. Please note there are a few things that will require a new version of the app to be built by us if you need to change these. These include:
  • App icon
  • App loading image
  • App description
  • Name of app
  • Keywords
  • Price of app (if any)
Let us know if you need to update any of the items above and we will create a new version of the app for you. 
*Please note that the first app submission will take up to two weeks so please keep us posted if you have a launch date in mind. 

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select atleast one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article