Publishing and Monetizing Your Content on STQRY

The Publishing section of STQRY Builder gives you everything you need to monetize your tours and guides — from setting prices and generating access codes to tracking sales and requesting payouts. This guide walks you through each tab in the Publisher Dashboard.

Accessing the Publisher Dashboard

Log in at https://beta-us.stqry.com

Click Publishing in the left-hand menu to open the Publisher Dashboard. This gives you an at-a-glance view of your sales activity — including code redemptions, in-app purchases, and their value — all in one chart. You can filter by time period and monitor your credit balance directly from this screen.

The Publisher Dashboard has four tabs: Publisher Dashboard, Manage Codes, Marketplace Earnings, and Pricing & Distribution.

Understanding Your Credit Balance

Your credit balance is displayed on the Publisher Dashboard and has two types:

• Expiring credits — issued at each subscription renewal. These credits can accumulate and stay valid for up to 12 months.
• Non-expiring credits — additional credits you've purchased separately. These remain available until used.

Each code redemption consumes 1 credit. See Understanding Credits on STQRY for full details on how credits work.

To top up your credits, contact your Customer Success Manager or email support@stqry.com. Self-service credit top-ups within the builder are coming soon.

Pricing & Distribution

The Pricing & Distribution tab is where you set up products and control how your content is sold or locked.

Adding a New Product

1. Click Add new to create a new product.

2. In the Add new product dialog:

• Select project — choose the project this product belongs to.
• Apply pricing for — select whether the pricing applies to the Whole app, a Bundle of tours/lists, or an Individual tour/list.
• Select collection — if applicable, choose the specific collection to price or lock.

3. Under Product price, set the price for each platform (iOS, Android, Web). You can also combine a price with a code requirement, or lock content behind a code only by toggling on Code — Require an access code if no price is set and leaving the price at Free.

4. Under Product details & lock, customize:

• In app purchase details — edit the product title and description shown before purchase.
• Code lock screen — edit the details that appear on the code lock screen.

5. Click Save & Close to save your product.

Manage Codes

The Manage Codes tab is where you generate, track, and manage all your access codes.

From this tab you can:

• View all codes — see a list of all codes with their status, redemption count, and validity dates.
• Search and filter — use the search bar and filter options to find specific codes.
• Import codes — click Import codes to upload codes from a CSV file. STQRY allows you to upload a batch of coupon codes to unlock specific tours, collections, or full app access. To get started, download the coupon code template and complete it according to your access needs. Once filled out, share the file with your Customer Success Manager or email it to support@stqry.com for processing.
  Required Fields:
  • coupon_code (required): The code users will enter in the app. Each code must be unique for a given linked_id and linked_type.
  • linked_id (required): The ID of the Collection (e.g., Tour or List) or Project (if the code unlocks the entire app).
    If you’re unsure about which ID to use, please check with your Customer Success Manager.
  • linked_type (required): Skip this field for now. Bundles are not yet supported. This field will be updated once the feature becomes available.
  • Optional Fields:
  • valid_from: The start date when the coupon becomes active.
  • valid_to: The end date after which the coupon becomes invalid.
  • timezone: Specifies the timezone for the valid_from and valid_to dates (if used).
  • max_redemptions: Limits the number of times a coupon can be redeemed. Leave blank for unlimited use.
  • expire_after: Sets a time limit (in hours) after the first use, after which the coupon will expire. Leave blank for no expiry after redemption.
  • tags: A semicolon-separated list of tags you can add to help organize and locate items more easily in the builder. Note that the system will also add an automatic import tag
• Download CSV — click Download CSV to export your codes for distribution.
• Archive codes — select codes and click Archive to deactivate them.

We also offer free API support for dynamically generating customized coupon codes in real-time. When setting up code generation, you will need to specify the following parameters:
linked_id — The Project ID or Collection ID that the code will unlock.
linked_type — Either "Project" or "Collection", depending on what the code unlocks.
project_id — The project this code should be associated with.
Our full API reference is available at: https://developer.stqry.com/api.html. To generate and manage coupon codes, refer to the following routes:
POST /api/public/codes
PUT /api/public/codes/{id}
To get started, follow the instructions here to generate an API key for your account. 

Generating Access Codes

1. Click the Generate Codes button in the top-right corner.

2. In the Generate codes dialog:

• Project — select the project.
• Use access code for — choose Whole app, Bundle of tours/lists, or Individual tour/list.
• Collection — select the specific collection the code will unlock.

3. Choose between One code (enter a custom code) or Multiple codes (auto-generate a batch) using the tabs at the top.

4. Configure the code details:

• Access code — enter a custom code under the "One code" tab, or switch to "Multiple codes" to auto-generate a specified number of codes.
• Maximum number of redemptions — enter 1 for a single-use code, or leave blank for unlimited redemptions.
• Code duration — set how long the code remains valid after redemption (in days or hours).
• Set access code validity range — toggle on to set a specific start and end date for when the code can be redeemed.

5. Click Generate Code to create the code.

Download Codes as QR Codes

Access codes also come in QR code form, making them easy to distribute on printed materials, signage, or event badges. To download a QR code, click the QR code icon in the Actions column next to any code on the Manage Codes tab.

For step-by-step instructions on locking content and generating access codes, see How to Lock Content and Generate Access Codes.

Marketplace Earnings

The Marketplace Earnings tab gives you a complete view of your sales performance and payouts.

At the top, you'll see four summary cards:

• Lifetime sales — total revenue from all in-app purchases and code redemptions.
• Commissionable sales — the portion of sales eligible for your commission payout.
• Lifetime payout — the total amount already paid out to you.
• Remaining balance — your current unpaid commission balance.

Below the summary, use the Transaction history tab to see individual purchase records — including purchase date, platform type (iOS, Android, Web), content, code used, and price. Switch to the Payouts tab to see a record of all payouts processed.

Requesting a Payout

Payouts are audited once per month. If your commissionable balance exceeds $150, you can click Request Payout at any time to initiate the process. Payouts are processed via Wise.

Payments are issued every $150 via Wise. To set up or update your banking details for payouts, contact your CSM or email support@stqry.com.

Frequently Asked Questions

How do credits work?

Credits are consumed each time an access code is redeemed or an in-app purchase is made outside of STQRY-powered platforms. Each plan includes a monthly credit allotment — expiring credits are issued at each subscription renewal and remain valid for up to 12 months, while purchased credits never expire. See Understanding Credits on STQRY for full details on credit allotments, pricing, and usage.

Can I set different prices for different platforms?

Yes. When adding a new product, you can set separate prices for iOS, Android, and Web. This lets you adjust pricing per platform based on store fees or your pricing strategy.

A price requires users to make an in-app purchase through Google Play, the Apple App Store or the web app to access the content. A code lets users access content by entering a valid access code — these codes can be sold through your website, the STQRY web app, or OTA platforms. You can also combine both — set a price and require a code, giving you maximum flexibility.

Can I edit a code after creating it?

No. Once a code is generated, the code itself cannot be modified. However, you can edit the code settings or archive it if it's no longer needed.

What happens after a code expires or is cancelled?

Once the validation date has passed or if you cancel a code, the end user will no longer have access to the tour content. Make sure to communicate validity periods to your users when distributing codes.

Do app-wide coupon codes bypass App Store or Google Play payments?

No. App-wide coupon codes do not bypass App Store or Google Play payments. Users must first download the app through the store, and the coupon code is entered within the app after download.

How do I track which codes are being used?

The Manage Codes tab shows real-time redemption counts for each code. Use the search and filter options to find specific codes, or download a CSV for offline analysis.

When do I receive my payout?

Payouts are audited monthly. Once your commissionable balance exceeds $150, you can request a payout at any time by clicking Request Payout on the Marketplace Earnings tab. Payouts are processed via Wise.

Need help setting up pricing or codes? Contact your CSM or reach out to support@stqry.com.